At the end of the course, you will understand:

• The concept of social recruiting and its trends
• How a variety of different companies are putting it online recruitment into practice
• How to put LinkedIn in context with your existing recruitment and employer brand activity
• The key elements of building a social recruiting strategy
• An understanding of the key sites and tools to aid social recruitment

What will you learn on this course?

• The Reality of "Social Recruiting"
  
  How is recruiting with social media moving into the mainstream; How do you separate the hype from the reality?; Audience breakdown and industry relevancy; How is social media changing Sourcing, Recruitment Marketing and Employer Branding


• Hand's On With The Key Social Channels
  
  Hands on with LinkedIn; How to attract talent; How to promote your employer brand; How to drive referral recruitment; The importance of Mobile


• Techniques to Recruit with LinkedIn
  
  Automated feeds: are they appropriate and what do they achieve?; Content marketing and recruitment; Conversational marketing techniques; Understanding metrics and measurement in social recruitment


• Social Recruitment Case Studies
  
  Learn from companies already effectively using social media for recruitment; Case studies illustrating a number of different techniques across different social platforms


• Creating a Social Recruitment Strategy
  
  Practical help to create a social media recruitment strategy that is relevant for your organisation; Contextualising social media within your existing recruitment strategies and digital recruitment activity; Understand the key elements needed to develop an effective social recruiting strategy