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Digital Planning Workshop

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The digital world has evolved at a phenomenal rate. What was once a channel for information is now a blend of experiences and opportunities, including communication, entertainment and retail. With such a fast pace of change it can be difficult to create plans for promoting our brands rather than just "reacting" to circumstances. This is an essential course designed for clients, agencies, SME's and professional marketers. It is particularly suitable for marketers or agency practitioners who may have a basic knowledge of digital but are looking to broaden their perspective.

This is an essential course for marketers to assist them in learning how to assess the key components of a digital marketing plan. We’ll look at customers, channels, data, and suppliers to help you develop an effective plan for delivering your digital business objectives.

Get Answers to Your Questions in the Digital Planning Course Brochure. The brochure contains: Course Format; Certification; Trainer Profiles; Previous Clients; Course Syllabus; Full 2019 Timetable & Course Fee.

Get the Digital Planning Brochure & 2019 Timetable Instantly

What's Inside the Brochure?
  • Full course outline
  • Trainer profile & testimonials
  • Fee and 2019 Timetable
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You will learn to:

  • Develop a framework for planning a digital marketing strategy
  • Understand the impact of digital on customer behaviour, targeting and tracking
  • Evaluate existing and emerging channels and tools
  • Build and maintain relationships on and offline
  • Manage a campaign from development to roll out and from tracking to evaluation

What will you learn on this course?


  • The future is now

    Key trends in digital; What is a digital strategy and a digital organisation; The role of digital marketing plan in relation to your business strategy; Developing a digital culture within your organisation

  • Planning and developing a digital strategy

    Frameworks for planning a digital marketing strategy; Resources at your disposal to help you plan; Situation, market, competitor positioning analysis; Setting objectives, KPI’s and feedback to refine the marketing mix; Different approaches to testing. Big data and how to cope with it

  • The consumer and consumer behaviour

    Understanding your audience, segmentation and targeting; Understand the customer journey and customer experience on and offline; How digital has changed consumer behaviour, consumer insight, targeting and tacking; The impact of digital (inc mobile) on buying behaviour and purchasing habit

  • Getting noticed and being relevant

    Channel planning and choices. Which channels are right for you?; Understanding the scope and roles for content, native, mobile, email, social, search, display and emerging and traditional channels; Building and maintaining relationships on and offline; Pitfalls to avoid, how to plan for success

How does it Work?

Onsite Training is when we come to you to provide training on your premises or at a location of your choice. Not only will we run the course at a time and venue that suits you, we will also develop a unique programme particular to the developmental, cultural and business requirements of your company.

What's Involved?


Step 1 | After initial discussions, you meet with our training specialist. Here you both work together to design and sculpt a more comprehensive programme outline.

Step 2 | From this outline, a course is designed which addresses your exact needs. Sometimes this involves a completely new course designed from scratch, this depends on your needs.

Step 3 | Once you're happy with everything, the trainer will deliver the course at a venue of your choice on a date that suits.

Step 4 | Once complete, feedback will be gathered from delegates to ascertain the ‘true’ impact. And finally a report will be compiled for you outlining outcomes alongside your stated objectives.

Get a tailored training quote for your digital planning training today Click Here

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Location Date Max Attendee Registered
(so far)
Booking
Dublin | Training Centre 29/30 March 2016 14 14 Fully Booked
Dublin | Training Centre 16/17 June 2016 14 14 Fully Booked
Dublin | Training Centre 17/18 November 2016 14 14 Fully Booked

Get the Full Course Brochure & 2019 Timetable Instantly

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What's Inside the Brochure?
  • Mediation Career Roadmap | 12 Page Guide
  • Full Course & Certification Outline
  • Fee's and 2019 Timetable

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Mediation Skills Onsite Guide

  • Full details of the Mediation Skills Course

  • Case studies from companies we have delivered the Mediation Skills Course onsite with

  • 2014 Timetable for our public courses

  • Our onsite Mediation Skills trainer profiles

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Get the 2014 Mediation Skills Course Timetable

  • Nationwide locations and venues for 2014

  • Areas include | Dublin, Cork, Galway, Limerick, Meath and many other counties

  • Onsite training is also an option

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Digital Planning

How can we help?

Thanks for getting in touch.

All of our team are currently busy with customers, so please leave your email address and we will get back to you within 10 minutes.

We promise :)