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Google AdWords & Analytics Workshop

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By attending this workshop you will learn how to get the most value from your pay-per-click (PPC) spend. Learn how to choose the best keywords, write great ad copy and measure the effectiveness of your ads on the leading PPC platform. This Google AdWords & Analytics Workshop explains the PPC landscape and shows how to use AdWords to get more clicks, conversions and ultimately more return on your investment in search advertising. This course explains the best practices for setting up your account and offers advice on keyword research, bidding strategies, the Quality Score, conversion tracking and campaign optimisation.

Learn how your content is performing: Google Analytics is the standard for web analytics and provides the means to track, analyze and report on site visits, marketing goals and ad revenue generated from your site. In this course we will demonstrate how to use Google Analytics to measure traffic ad performance, ROI and conversions, plus understand how people use your website.

Get Answers to Your Questions in the Google AdWords & Analytics Workshop Brochure. The brochure contains: Course Format; Trainer Profiles; Previous Clients; Course Syllabus; Full 2019 Timetable & Course Fee.

Get the Google Adwords & Analytics Brochure & 2019 Timetable

What's Inside the Brochure?
  • Full course outline
  • Trainer profile & testimonials
  • Fee and 2019 Timetable
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During the training you will learn to:

  • Learn the basic setup, navigation, and interface of Google Analytics
  • Get acquainted with basic terminology and mathematical formulas to understand key metrics
  • Be able to identify the metrics that matter for your specific business case and how to use them to make educated decisions
  • Create custom segments, goals, URLs, and dashboards
  • Learn to identify exceptions and surface actionable insights
  • Create automated alerts and scheduled reports

What is covered on the course?


  • Getting to know Adwords
  • Researching keywords
  • Creating your first campaign and ad group
  • Understanding quality score
  • Tracking ad performance
  • Google analytics fundamentals
  • Details reports including visitor and audience reports
  • Advertising reports
  • Traffic sources and channel reports
  • Behaviour and content reports

The day-long session is very discursive and packed with helpful exercises. There will also be lots of opportunity to discuss how Google Adwords & Analytics relates to your specific organisational needs. If you know there's more to Google Adwords & Analytics than the reports you occasionally look at, but you don't quite know where to start, then this course is for you.

How does it Work?

Onsite Training is when we come to you to provide training on your premises or at a location of your choice. Not only will we run the course at a time and venue that suits you, we will also develop a unique programme particular to the developmental, cultural and business requirements of your company.

What's Involved?


Step 1 | After initial discussions, you meet with our training specialist. Here you both work together to design and sculpt a more comprehensive programme outline.

Step 2 | From this outline, a course is designed which addresses your exact needs. Sometimes this involves a completely new course designed from scratch, this depends on your needs.

Step 3 | Once you're happy with everything, the trainer will deliver the course at a venue of your choice on a date that suits.

Step 4 | Once complete, feedback will be gathered from delegates to ascertain the ‘true’ impact. And finally a report will be compiled for you outlining outcomes alongside your stated objectives.

Get a tailored training quote for your google analytics training today Get Your Quote

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Location Date Max Attendee Registered
(so far)
Booking
Dublin | Training Centre 24 March 2018 14 14 Fully Booked
Dublin | Training Centre 29 June 2018 14 14 Fully Booked
Dublin | Training Centre 28 September 2018 14 11 Book Now

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What's Inside the Brochure?
  • Full course & certification outline
  • Career opportunities & trends
  • Fee's and 2019 Timetable

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Mediation Skills Onsite Guide

  • Full details of the Mediation Skills Course

  • Case studies from companies we have delivered the Mediation Skills Course onsite with

  • 2014 Timetable for our public courses

  • Our onsite Mediation Skills trainer profiles

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Get the 2014 Mediation Skills Course Timetable

  • Nationwide locations and venues for 2014

  • Areas include | Dublin, Cork, Galway, Limerick, Meath and many other counties

  • Onsite training is also an option

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Google Analytics Training: An Introduction

How can we help?

Thanks for getting in touch.

All of our team are currently busy with customers, so please leave your email address and we will get back to you within 10 minutes.

We promise :)