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Google Display Advertising Training

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According to Google, the Display Network reaches over 90% of global internet users expanding across 2 million sites! The goal of the Display Network is simple, to bring your message to exactly the right customers wherever they are online. In this course you will improve your knowledge of display advertising in order to support and strengthen your overall search engine marketing strategy. This workshop will give you even more insights about how to create, run and optimise successful display ad campaigns. Display advertising is generally looked upon as an alternative means of advertising alongside traditional pay per click campaigns. However, it can be a clever way of advertising given the various forms of delivering the ads.

DCM can develop customised solutions or deliver off-the-shelf courses in-house for your team. This approach makes perfect sense for groups of 4+ delegates, enhancing cost effectiveness as well as team bonding.

Get Answers to Your Questions in the Google Display Advertising Course Brochure. The brochure contains: Course Format; Trainer Profiles; Testimonials; Course Syllabus; Full 2019 Timetable & Course Fee.

Get the Google Display Advertising Brochure & 2019 Timetable

What's Inside the Brochure?
  • Full course outline
  • Training Centres (5 Locations)
  • Fee and 2019 Timetable
Download Now

What will you learn?

Following this course, you will understand how to:

  • Create an online banner and display advertising campaign
  • Use interactive and rich media display formats
  • Manage campaign costs and understand the differences between CPM and CPC bidding
  • Use advertising technologies, such as ad targeting and ad exchanges
  • Integrate display into an overall campaign strategy
  • Measure display performance for lead generation and brand building

What is covered on the course?


  • The value of Google Display Network and advertising on YouTube
  • How to structure successful display campaigns on Google Display Network, YouTube, and mobile devices
  • How to target your display campaigns
  • How to use appropriate bid strategy for Google Display Network and YouTube auction based campaigns
  • How to use Display Ad Builder to create effective display ads and video ads
  • How to optimise display campaigns for winning results
  • The different targeting opportunities available from contextual to behavioural

This course is aimed at participants looking to gain an understanding of Google Display Advertising and broaden their skillset under the umbrella of Google AdWords. Attendees on the course will learn an introduction to digital display advertising.

How does it Work?

Onsite Training is when we come to you to provide training on your premises or at a location of your choice. Not only will we run the course at a time and venue that suits you, we will also develop a unique programme particular to the developmental, cultural and business requirements of your company.

What's Involved?


Step 1 | After initial discussions, you meet with our training specialist. Here you both work together to design and sculpt a more comprehensive programme outline.

Step 2 | From this outline, a course is designed which addresses your exact needs. Sometimes this involves a completely new course designed from scratch, this depends on your needs.

Step 3 | Once you're happy with everything, the trainer will deliver the course at a venue of your choice on a date that suits.

Step 4 | Once complete, feedback will be gathered from delegates to ascertain the ‘true’ impact. And finally a report will be compiled for you outlining outcomes alongside your stated objectives.

Get a tailored training quote for your Google Display Advertising Training today Click Here

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Location Date Max Attendee Registered
(so far)
Booking
Dublin | Training Centre 28 April 2016 14 14 Fully Booked
Dublin | Training Centre 10 June 2016 14 14 Fully Booked
Dublin | Training Centre 4 October 2016 14 14 Fully Booked

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What's Inside the Brochure?
  • Full course outline
  • Career opportunities and trends
  • Fee's and 2019 Timetable

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Scrummaster Onsite Training Guide

  • Full details of the course

  • Case studies companies we've worked with

  • Our onsite trainer profiles

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  • Nationwide locations and venues for 2014

  • Areas include | Dublin, Cork, Galway, Limerick, Meath and many other counties

  • Onsite training is also an option

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Google Display Advertising Training

How can we help?

Thanks for getting in touch.

All of our team are currently busy with customers, so please leave your email address and we will get back to you within 10 minutes.

We promise :)