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Google Tag Manager Training

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Correct implementation of web analytics has always been a challenge for digital marketers. A recent report from eConsultancy revealed that over 80% of online retailers use analytics incorrectly. Not having the technical expertise to understand and implement the tracking tags has been one main reason, but too much reliance on IT/web developers for implementation has also been another key limiting factor. Google Tag Manager is fast becoming the most popular solution for many of these limitations. GTM makes it easy for marketers to add and update website tags including analytics, remarketing, and more – with just a few clicks, and without bugging the IT staff.

This workshop on Google Tag Manager will take you through a step by step process of setting it up and implementing the most commonly used Google analytics tracking tags.

Get Answers to Your Questions in the Google Tag Manager Course Brochure. The brochure contains: Course Format; Trainer Profiles; Previous Clients; Course Syllabus; Full 2019 Timetable & Course Fee.

Get the Google Tag Manager Course Brochure & 2019 Timetable Instantly

What's Inside the Brochure?
  • Full course outline
  • Trainer profile & testimonials
  • Fee and 2019 Timetable
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Takeaways:

  • How Google Tag Manager (GTM) works - Introduction to containers, tags, data layer, macros and rules
  • How marketers now can implement web analytics without IT/developers support
  • Standard Google Analytics tags and their implementation
  • Implementing Google Analytics within GTM
  • Standard page view and virtual page view tracking
  • Events, goals and goal funnel tracking
  • eCommerce tracking
  • Internal and external campaign tracking
  • How to know if you tags are working - The debugging process
  • Web Analytics implementation best practices

What will you learn on this course?


  • Introduction

    Introduction to a Tag Manager. How it works; What you can implement and how it affects to your current marketing strategy and implementation; Tags, Rules and Variables in Google Tag Manager; User Interface; User management

  • Google Analytics & Google Tag Manager

    Google Analytics tags (Visit, Event and Social tracking); Cross domain tracking; Ecommerce Tracking for Google Analytics

  • Auto Event Listeners

    Link, Click and Form Submit listeners; Auto event listener; Auto event variables (Element Class, Element ID, Element URL and Element Text); Deploying the Google Tag Manager auto event listeners; The Google Tag Manager Data Layer

  • Debugging and Publishing

    Manage versions in Google Tag Manager; Preview the implementation. Debug possible errors or issues; Push in live; Review to guarantee accurate data

How does it Work?

Onsite Training is when we come to you to provide training on your premises or at a location of your choice. Not only will we run the course at a time and venue that suits you, we will also develop a unique programme particular to the developmental, cultural and business requirements of your company.

What's Involved?


Step 1 | After initial discussions, you meet with our training specialist. Here you both work together to design and sculpt a more comprehensive programme outline.

Step 2 | From this outline, a course is designed which addresses your exact needs. Sometimes this involves a completely new course designed from scratch, this depends on your needs.

Step 3 | Once you're happy with everything, the trainer will deliver the course at a venue of your choice on a date that suits.

Step 4 | Once complete, feedback will be gathered from delegates to ascertain the ‘true’ impact. And finally a report will be compiled for you outlining outcomes alongside your stated objectives.

Get a tailored training quote for your google tag manager training today Get Your Quote

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Location Date Max Attendee Registered
(so far)
Booking
Dublin | Training Centre 25 March 2016 14 14 Fully Booked
Dublin | Training Centre 16 June 2016 14 14 Fully Booked
Dublin | Training Centre 6 December 2016 14 14 Fully Booked

Get the Full Course Brochure & 2019 Timetable Instantly

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What's Inside the Brochure?
  • Full course & certification outline
  • Career opportunities & trends
  • Fee's and 2019 Timetable

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Mediation Skills Onsite Guide

  • Full details of the Mediation Skills Course

  • Case studies from companies we have delivered the Mediation Skills Course onsite with

  • 2014 Timetable for our public courses

  • Our onsite Mediation Skills trainer profiles

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Get the 2014 Mediation Skills Course Timetable

  • Nationwide locations and venues for 2014

  • Areas include | Dublin, Cork, Galway, Limerick, Meath and many other counties

  • Onsite training is also an option

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Google Tag Manager

How can we help?

Thanks for getting in touch.

All of our team are currently busy with customers, so please leave your email address and we will get back to you within 10 minutes.

We promise :)