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Writing for the Web Training

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Is your website copy clean, neat and conversational? Or is it laden with errors, poor formatting and weird text? Is your web content a representative of you and your company? If not, it’s time for an overhaul. People read differently online, they scan. They're trying to find information quickly. Writing with this goal in mind makes a website more appealing, and makes customers more likely to visit more often and buy products and services. The course uses research evidence, case studies and practical exercises to demonstrate the essentials of writing for the web, helping delegates improve their website’s structure and layout, influence and impact.

DCM can develop customised solutions or deliver off-the-shelf courses in-house for your team. This approach makes perfect sense for groups of 4+ delegates, enhancing cost effectiveness as well as team bonding.

Get Answers to Your Questions in the Writing for the Web Course Brochure. The brochure contains: Course Format; Trainer Profiles; Testimonials from Attendee's; Course Syllabus; Full 2017 Timetable & Course Fee.

Get the Writing for the Web Brochure & 2017 Timetable Instantly

What's Inside the Brochure?
  • Full course outline
  • Trainer profile & testimonials
  • Fee and 2017 Timetable
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By the end of this course you will be able to:

  • Learn the ways and reasons why digital readers differ, and the implications for content writers
  • Connect with your readers
  • Write for scannability
  • The importance of easy navigation and interaction
  • Get feedback on your websites, with suggestions for making short and long-term improvements
  • Take simple steps to improve your website’s ranking on search engines
  • Create effective e-newsletters – and understand the dos and don’ts to get them read and noticed
  • Write effectively for social media (in particular LinkedIn) and blogs – to impress customers, build connections and sell services
  • Learn other ways to improve your digital content

What will you learn on this course?


  • Writing for a Website

    How digital readers differ; Tuning into readers’ wants; Essential techniques when writing for websites; Improving digital content: importance of style guides, accessibility and proofreading

  • Websites

    Webifying your copy (from a printed to website format); Eye-catching web pages – lessons from best practice; Feedback on delegates’ websites; Search Engine Optimisation – the essential first steps

  • E-newsletters

    The dos and don’ts; Ways to increase your ‘click rate’ (percentage opened)

  • Writing for Social Media

    Writing for social media and blogs – how to make your content stand out

How does it Work?

Onsite Training is when we come to you to provide training on your premises or at a location of your choice. Not only will we run the course at a time and venue that suits you, we will also develop a unique programme particular to the developmental, cultural and business requirements of your company.

What's Involved?


Step 1 | After initial discussions, you meet with our training specialist. Here you both work together to design and sculpt a more comprehensive programme outline.

Step 2 | From this outline, a course is designed which addresses your exact needs. Sometimes this involves a completely new course designed from scratch, this depends on your needs.

Step 3 | Once you're happy with everything, the trainer will deliver the course at a venue of your choice on a date that suits.

Step 4 | Once complete, feedback will be gathered from delegates to ascertain the ‘true’ impact. And finally a report will be compiled for you outlining outcomes alongside your stated objectives.

Get a tailored training quote for your Writing for the Web Training today Click Here

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Location Date Max Attendee Registered
(so far)
Booking
Dublin | Training Centre 26 June 2016 14 14 Fully Booked
Dublin | Training Centre 4 November 2016 14 14 Fully Booked

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What's Inside the Brochure?
  • Top 5 Key Interviewer Skills
  • Full course outline & trainer profile
  • Fee's and 2017 Timetable

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Scrummaster Onsite Training Guide

  • Full details of the course

  • Case studies companies we've worked with

  • Our onsite trainer profiles

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Download the 2014 Interviewing Skills Course schedule instantly

  • Nationwide locations and venues for 2014

  • Areas include | Dublin, Cork, Galway, Limerick, Meath and many other counties

  • Onsite training is also an option

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Writing for the Web

How can we help?

Thanks for getting in touch.

All of our team are currently busy with customers, so please leave your email address and we will get back to you within 10 minutes.

We promise :)