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Retail Sales Course

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Onsite Training?

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Are your shop floor staff getting the best results they can? Is footfall translated into sales? If you feel your company is losing out on potential sales and customer engagement, let this retail sales training course re-educate and reinvigorate your frontline sales staff. At DCM Learning we work with several national retail brands, transforming the way they communicate with their customers.

DCM can develop customised solutions or deliver off-the-shelf courses in-house for your team. This approach makes perfect sense for groups of 4+ delegates, enhancing cost effectiveness as well as team bonding.

Get Answers to Your Questions in the Retail Sales Course Brochure. The brochure contains: 12 Steps to Improve Your Sales Performance; Course Format; Trainer Profiles; Previous Clients; Course Outline; Full 2018 Timetable & Course Fee.

Get the Retail Sales Brochure & 2018 Timetable Instantly

What's Inside the Brochure?
  • Full Course & Trainer Outline
  • Training Centres (5 Locations)
  • Fee and 2018 Timetable
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What will you learn?

By the end of this training course, participants will:

  • Learn to create a great first impression
  • Learn to greet constructively & create a personal connection
  • Develop rapport & create warmth & openness
  • Ask effective questions to better understand client needs
  • Master active listening techniques
  • Learn to control the sale & lead a customer to becoming a buyer
  • Learn an amazingly simple and professional way of handling price shoppers
  • Learn 4 effective techniques for minimizing & negating the need to discount
  • Understand sales psychology such as the "The Power of YES when selling"
  • Learn to ask for the sale
  • Learn cross selling and upselling

What is covered on the Course?


  • The Approach & Greeting

    The world according to a potential customer – what’s going through their head as they enter your store?; What’s going through your head as you see them enter the store?; Acknowledging customers you cannot assist immediately

  • Approaching Customers:

    The “I know exactly what I want” customer; The “I wonder if you can help me?” customer; The browsing customer; Overcoming “I’m just looking” before it even occurs; Using THREE types of Greetings

  • The Qualification

    Questioning and probing to unearth the customer’s real needs and wants

  • Your Recommendations

    Matching their needs and wants with your product set; Establishing trust; Building the value in your products and services; Emotion v Logic – understanding the two to help you close the sale; Covering FEATURES and BENEFITS; How to involve the customer during your interaction

  • Handling Objections

    Specific phrases to use to respond to - “I’ll think about”, “It costs too much”, “I’ll have to ask my wife/husband”, “I’m just looking”; Isolating the customer’s true objection; Anticipating objections so they do not surface in the first place

  • Closing The Sale

    Recognising buying signals; When and how to ask for the business

  • Generating Additional Sales & Margin From The Transaction

    How to identify additional opportunities; Add-on sales; Up-selling techniques; Cross-selling your products

How does it Work?

Onsite Training is when we come to you to provide training on your premises or at a location of your choice. Not only will we run the course at a time and venue that suits you, we will also develop a unique programme particular to the developmental, cultural and business requirements of your company.

What's Involved?


Step 1 | After initial discussions, you meet with our training specialist. Here you both work together to design and sculpt a more comprehensive programme outline.

Step 2 | From this outline, a course is designed which addresses your exact needs. Sometimes this involves a completely new course designed from scratch, this depends on your needs.

Step 3 | Once you're happy with everything, the trainer will deliver the course at a venue of your choice on a date that suits.

Step 4 | Once complete, feedback will be gathered from delegates to ascertain the ‘true’ impact. And finally a report will be compiled for you outlining outcomes alongside your stated objectives.

Get a tailored training quote for your Retail Sales Training today Click Here

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Location Date Max Attendee Registered
(so far)
Booking
Dublin | Training Centre 4 November 2016 14 14 Fully Booked
Dublin | Training Centre 24 February 2018 14 14 Fully Booked
Dublin | Training Centre 26 May 2018 14 13 Get the Last Place

Get the Full Course Brochure & 2018 Timetable Instantly

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Get the Retail Sales Brochure Instantly

What's Inside the Brochure?
  • Full Course & Trainer Outline
  • Full List of Course Locations
  • Fee's and 2018 Timetable

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Scrummaster Onsite Training Guide

  • Full details of the course

  • Case studies companies we've worked with

  • Our onsite trainer profiles

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Download the 2014 Retail Sales Course schedule instantly

  • Nationwide locations and venues for 2014

  • Areas include | Dublin, Cork, Galway, Limerick, Meath and many other counties

  • Onsite training is also an option

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Retail Sales

How can we help?

Thanks for getting in touch.

All of our team are currently busy with customers, so please leave your email address and we will get back to you within 10 minutes.

We promise :)