What will you get at the end of this course?

• A greater understanding of the full sales cycle and all the surrounding departments
• Recognition of the importance of active listening and a clear structure to enhance your questioning technique
• Tried and tested sales techniques that will maximise your personal impact and add value to your organisation
• An opportunity to practice your skills in a safe environment
• A better selling mindset
• Increased confidence in representing your organisation and promoting any product or service

What will you learn on this course?

• Understanding sales
  
  Traditional vs. modern selling; The importance of the sales function within your organisation; What does a good salesperson look like in current times? Banishing stereotypes; The sales cycle - who the key players are and how they contribute to the overall sell; 'Everyone sells' - what is the sales element in your role, where do you fit into the sales cycle and how to increase client retention


• Understanding your customers
  
  Selling psychology; Why do we buy, how do we buy and what makes us buy?; How can you help build good customer relationships?; Extending customer lifetime value


• Selling skills
  
  Communication excellence and rapport building; Identifying new business opportunities; Up-selling and cross-selling; What are features and benefits?; Questioning & active listening techniques; Buying signals and the power of that additional question