QQI Certification
Support Team
Training Experts
Lifetime Access
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What is covered in this course?
During this course, you will gain core competencies required to develop and execute a digital marketing plan.
1
Digital Marketing Strategy
- Digital Strategy Fundamentals
- Setting Strategy Objectives and KPIs
- Digital Strategy Research
- Developing a Creative Strategy
- Executing a Digital Marketing Strategy
- Communicating a Digital Marketing Strategy
2
Content Marketing
- Content Marketing Concepts and Strategy
- Developing a Content Marketing Plan
- Publishing and Distributing Content
- Using Content Research to Find Opportunities
- Creating and Curating Content
3
Social Media Marketing
- Key Social Platforms for Digital Marketing
- Growing and Engaging an Audience
- Developing Data-Driven Audience and Campaign Insights
- Setting up a Social Media Experience for a Business
4
Search Engine Optimisation
- SEO Fundamentals
- Keywords and SEO Content Plan
- Measuring SEO Performance
- Aligning SEO and Business Objectives
- Optimise Organic Search Ranking
5
Paid Search (PPC) using Google Ads
- Fundamentals of Paid Search
- Search Campaign Management
- Paid Search Campaign Measurement
- Paid Search Campaign Creation with Google Ads
6
Display and Video Advertising
- Fundamentals of Display and Video Advertising
- Google Display Network and Video Ad Formats
- Creating and Managing a YouTube Channel
Lifetime Access: Once you become certified with DCM, you will always have access to the course that you have completed, including all updates and versions.
