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A live, interactive learning experience designed to help you apply digital marketing techniques confidently. Build practical skills you can use immediately to improve visibility, engagement, and results.
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Join live, practical training designed to help you make better marketing decisions, focus on what matters, and improve results without adding unnecessary complexity.
Member Certificates
Show your progress
Recognise the practical digital marketing skills you’ve developed across the stream.
Share your success
Add certificates to LinkedIn with one click and showcase your expertise.
Track your development
Build a record of CPD-friendly achievements as you progress through the Digital Marketing Stream.
Live, member-exclusive masterclasses delivered via Zoom. Build practical skills you can apply immediately, with recordings available anytime.
Bring clarity to your digital marketing by focusing on what truly matters. Learn how to simplify decisions, prioritise effectively, and create a clearer direction without trying to do everything at once.
Create offers that are clear, relevant, and easy to understand. Learn how to align what you’re selling with what your audience actually wants, so your offer feels compelling without pressure or discounting.
Write marketing that sounds clear, credible, and genuinely helpful. Learn how to communicate value in a way that builds trust, avoids buzzwords, and makes it easy for people to understand what you offer.
Create content that people choose to engage with, not just scroll past. Learn how to focus on relevance, consistency, and value so your content builds interest over time.
Show up on social media in a way that feels sustainable and focused. Learn how to simplify your approach, reduce pressure, and build consistency without posting constantly.
Write emails people are happy to receive and want to read. Learn how to keep messages relevant, useful, and easy to engage with—without sounding salesy or overwhelming.
Guide people from interest to action in a way that feels natural and respectful. Learn how to simplify funnels, reduce friction, and support decisions without pressure.
Run paid ads with clarity instead of hope. Learn how to decide when ads make sense, what to test, and how to avoid wasting budget on unfocused campaigns.
Use SEO to bring the right audience to your site, not just more traffic. Learn how to focus on search intent, relevant topics, and simple on-page improvements so the people who find you are more likely to engage and take action.
Design landing pages that feel clear, focused, and easy to act on. Learn how to remove distractions, guide attention, and help visitors understand what to do next without confusion.
Focus on metrics that help you make better decisions, not just report numbers. Learn how to track what matters, understand performance, and use data to guide action without feeling overwhelmed.
Connect your marketing efforts into a clearer, more effective system. Learn how to focus on what drives progress, build momentum over time, and turn consistent activity into measurable growth.
Instructor
Sales & Marketing Consultant and Trainer
Joanne helps business owners grow their online presence with confidence. With over 20 years’ experience in sales, marketing and digital strategy, she delivers clear, practical training that drives real results.
Qualified Sales Trainer
Certified in sales strategy, marketing planning and digital business development.
20+ Years Experience
Blending corporate sales insight with hands-on marketing training.
Practical & Supportive
Focused on simple sales and marketing tools that support confident action.
Interactive & Purposeful
Engaging, down-to-earth sessions with space to ask questions and apply learning.
Make sure you Safeguard Your Training Investment. DCM offers courses accredited by:
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ManagementProject Mgt. & LeanAgile Project Mgt.Learning & DevelopmentCommunications + View All 165 CoursesCourse Categories
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