Persuasion and influence are both leadership skills, but persuasion is not the same thing as influence. Convincing someone to do what you want them to do is persuasion. On the other hand, influence is part of your identity. Influence is your presence. Influence is a part of who you are.

The ability to influence and persuade others to take action is a key skill for business. This programme looks at ways to gain buy-in from others. Participants will explore ways to improve their effectiveness by developing an awareness of their individual styles and how to develop this style to maximise the potential from relationships with others.