Learn how to use the main digital marketing techniques and develop a cost-effective digital marketing plan in this hands-on, 1-day course. Learn about remarketing, the key aspects of video, the special applications of social media and the power and pitfalls of email marketing.

We will take you beyond Google, introducing you to free tools for competitor analysis, then showing you how to develop PPC ads, social media strategies, effective email and content marketing and help you get to grips with essential SEO and web analytics. The course looks at how to find out about other companies’ digital marketing strategies.