Whether you are a business owner who wants to improve your online engagement and gain competitive advantage or a complete beginner looking to start a career in online marketing, this QQI certified digital marketing course is the ideal solution. This course is accredited by QQI (Quality and Qualifications Ireland).
This QQI Certified Digital Marketing Course is ideal for anyone involved in the planning, implementation or measurement of digital strategies – or anyone who employs digital marketing staff and would like to understand how they spend their time.
Learners will gain an understanding of the fundamental knowledge and principles of digital marketing.
- Digital Strategy Fundamentals
- Setting Strategy Objectives and KPIs
- Digital Strategy Research
- Developing a Creative Strategy
- Executing a Digital Marketing Strategy
- Communicating a Digital Marketing Strategy
- Content Marketing Concepts and Strategy
- Developing a Content Marketing Plan
- Publishing and Distributing Content
- Using Content Research to Find Opportunities
- Creating and Curating Content
- Key Social Platforms for Digital Marketing
- Growing and Engaging an Audience
- Developing Data-Driven Audience and Campaign Insights
- Setting up a Social Media Experience for a Business
- SEO Fundamentals
- Keywords and SEO Content Plan
- Measuring SEO Performance
- Aligning SEO and Business Objectives
- Optimise Organic Search Ranking
- Fundamentals of Paid Search
- Search Campaign Management
- Paid Search Campaign Measurement
- Paid Search Campaign Creation with Google Ads
- Fundamentals of Display and Video Advertising
- Google Display Network and Video Ad Formats
- Creating and Managing a YouTube Channel
Please Note: Each delegate will receive the full recording of the virtual session along with the course materials.