Do you want to write effective Web content? Do you want to develop an engaging blog and social media posts?

This highly practical training course has been designed for people who want to write effective web-based documentation, either from scratch or based on existing material in a paper format. Learn the essentials of writing for your target readers, how to influence them, make more of your content read to bring a return on investment. The course uses research evidence, case studies and practical exercises to demonstrate the essentials of writing for the web - helping learners improve their website's structure and layout, influence and impact.