About This Course
No matter how broadly appealing you think your product or service is, not everyone will need or want to buy it. And gearing your marketing efforts toward the overall market (be it the consumer, industrial, or reseller market) can waste time and money. To maximise your reach and profits, you may want to consider a targeted marketing approach where you identify a smaller target market from the overall market and focus your efforts on that market.
In this course learn how to identify your target market correctly and cut out the unwanted markets by our industry-leading expert trainer.
Meet Your Trainer

Olivia has experience in training small and large groups and delivers 1:1 coaching, to cater for overall operational objectives and professional development objectives alike. She comes from a background in the family business so understands the importance of optimum productivity, successful communications and people management skills across all levels of an organisation. She is passionate about Selling Skills, Building Brand Awareness and Negotiating and Influencing Skills.
With strong communication and interpersonal skills, Olivia holds the personal attributes essential to any training role which ensures positive engagement and interaction throughout all her workshops.
Inhouse Tailored Training for Your Team
We provide training programs that are developed by industry, for the industry. Our range of programs can be delivered in a way that suits the needs of your business to offer your employees learning that is accessible and flexible.
We add value to your business by providing specialised, flexible and scalable training that meets your training needs. As your workforce grows and evolves, our globally certified and industry-validated learning solutions can assess, train and qualify your employees. For more information on how we can help please visit the in-house training page.
Membership, Stay Connected. Stay Relevant.
Completing a program is a point-in-time exercise that delivers huge value, but there is a next step to maintaining the currency of your skills in the ever-evolving professional world.
Membership is the next step.
A unique platform, membership is designed to ensure that you are in tune and up-to-date with the latest tools, trends and developments. Being a member provides just-in-time training and continuous professional development, and an exclusive and evolving content library informed by subject matter experts and industry leaders.

