This one-day training course will provide an overview of content marketing, plus a practical guide to making it work for your business. You’ll learn why some businesses are winning on the web and why great content is the focus of all successful marketing today. You’ll leave with the understandings and skills you need to make content marketing work for your business.

This course is designed for marketers from junior executives to business leaders. The principles of valuable content marketing have resonance and application at all levels, in all industries.