By the end of this in-house programme, your team will understand how to communicate effectively through social media — creating authentic, engaging content that strengthens your organisation’s online presence and reputation.
- Defining your tone and messaging across all social media channels
- Aligning personal and organisational communication styles
- Building trust, professionalism, and credibility online
- Crafting posts that capture attention and reflect your brand values
- Understanding algorithms, timing and platform best practices
- Using visuals, storytelling and hashtags to drive reach and engagement
- Responding professionally to feedback, questions, and criticism
- Encouraging positive engagement while managing risks
- Maintaining confidence and consistency in digital communication
Please Note: Each delegate will leave the course with an action plan for the workplace



