Customer Retention Training

The average business loses around 20% of its customers annually, simply by failing to attend to customer relationships. The cost is staggering, but few businesses truly understand the implications. Customer retention is on the minds of small and medium-sized businesses across the world and with rising customer acquisition costs, businesses need to innovate and assume a proactive role in retaining clients.

By the end of the course, participants will learn how to plan, develop, execute and assess a profitable customer retention strategy with an optimum blend of online & offline marketing and customer service.

Support

Dedicated team of trainers and staff, committed to delivering support and advice to our customers.

Experience

We have over 12 years experience providing training for individuals, small, medium and large companies.

Training Team

Our trainers combine professional know-how with experience in their chosen training field.

Quality Assured

Safeguard your training investment. We offer courses accredited by national and international certification bodies.

a few of the companies that trust dcm

Get the Customer Retention Training Course Brochure & 2024 Timetable Instantly

Full Course Outline

What's Inside the Brochure - Course Format; Trainer Profiles; Testimonials; Membership Details; Full 2024 & Fee.

Membership Details

By becoming a Member with DCM, you will gain access to exclusive free courses and substantial discounts on our certified courses.

Customer Stories

We work with the biggest brands in Ireland including Symantec, Keelings and Vodafone but don't just take our word for it.

Team Development Needs?

Do you have team development needs? An inhouse training solution is typically less expensive per head than publicly scheduled courses and provides greater business relevance.

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Grow Your Career with DCM

Join thousands of professionals growing their careers with DCM Learning, for free. By becoming a member, you will gain
access to over 100 free courses and discounts on certified courses

Try Our Free Courses

Why not try our free one of our Free 1 Day Live Virtual Courses. (30 to Choose From). We have topics including management, project management and lots more.

Safeguard Your Investment

We have delivered training courses to some of the biggest organisations in Ireland so you can have confidence in our ability to deliver the results you want to achieve.

Bitesize Learning

If the one day courses are too long, why not try our Free Bitesize Learning?. We have over a 100+ one hour courses to choose from including public speaking and negotiations.

96% Of people who attended our training courses would recommend to others

20K Join the 20,000+ members who've advanced their career with DCM

87% Of learners report career benefits like getting a promotion or a raise

What is covered in this course?

Participants will learn how to plan, develop, execute and assess a profitable customer retention strategy with an optimum blend of online & offline marketing and customer service.

Understanding Your Customer

Defining customer retention and ‘loyalty
Understanding the customer journey
Defining the customer DNA through research and data

Measuring Loyalty & Your Strategy

Analytical methods to measure and evaluate customer retention
Analysing the relevance and cost of loyalty schemes
Planning contact strategies through the customer lifecycle

Making it Work in Practice

Case Studies from B2C, B2B, Not-For-Profit and public sectors
Customer retention checklist
Applying back in the real world
Contact centre and retail interactions

Please Note: Each delegate will leave the course with an action plan for the workplace

Need Some Advice?

We have an excellent team who are more than happy to give you advice about the course. It doesn't matter what the question please ask, we'd be delighted to help.

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What We Do

Founded in Dublin, DCM Learning is fast becoming recognised as a leading training organisation. We work closely with industry to define the skills and qualifications required to thrive.

At our core, we believe people learn best by doing. We design fun, powerful experiences that have a profound and lasting impact on people and their careers, inspiring new ways of thinking, building critical capabilities and unleashing business success. We empower you to learn from fresh, high-quality content on the skills that matter, taught by leading experts.

Our Customers

We work with small and large companies, individuals, Government Agencies, Universities and blue-chip companies such as Keelings, Google, Zendesk, Novartis, IBM and Symantec, so you can have confidence in our ability to deliver the results you want to achieve.