Each learner will leave the course with the information and tools they need to develop a social recruiting strategy.
- Automated feeds: are they appropriate, and what do they achieve?
- Content marketing and recruitment
- Conversational marketing techniques
- Understanding metrics and measurement in social recruitment
- Learn from companies already effectively using LinkedIn for recruitment
- Case studies illustrating several different techniques across different social platforms
- Hands-on with LinkedIn
- How to attract talent
- How to promote your employer's brand
- How to drive referral recruitment
- The importance of mobile
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