This Content Marketing training course covers the basics of content marketing, developing a strategy, creating and distributing different types of content, optimising content for search engines, and measuring effectiveness through analytics and reporting.
- Why content marketing is important
- Benefits of content marketing
- Different types of content
- Creating a strategy that aligns with your business goals and target audience.
- Conducting research to understand your audience.
- Distributing content across different channels.
- Measuring the effectiveness of distribution efforts
- Optimizing content for search engines
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