The course covers various topics, including list building techniques, segmentation strategies, crafting compelling subject lines and call-to-actions, personalising content, and utilising automation to streamline campaigns.
- Anatomy of an effective email
- Creating engaging content
- Call-to-action strategies
- Personalizing your emails
- Utilizing automation to streamline campaigns
- A/B testing and optimization
- Measuring email campaign success
- Key metrics to track
- Analyzing and optimizing campaigns
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