At the end of this complaints handling course you will know how to apply industry best practices in responding to customer complaints by letter, email and social media.
- Writing style and language
- The importance of layout and presentation
- Identifying different types of complaint and complainant
- Choosing and planning an appropriate response
- Structures for accepting or rejecting a complaint
- Demonstrating empathy and polite assertiveness
- Phrases to avoid
- Differences between letters and emails in layout, tone and style
- Trends in complaints on Facebook and Twitter
- Guidelines for handling complaints on social media
- The importance of accuracy
- Tools and techniques for editing and proofreading
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