By the end of this course you will understand the ways and reasons why digital readers differ, and the implications for content writers.
- How digital readers differ and tuning your content into readers' wants
- Techniques when writing for websites
- Improving digital content: importance of style guides, accessibility and proofreading
- Search Engine Optimisation - the essential first steps
- Eye-catching web pages - lessons from best practice
- Feedback on learner websites
- Ways to increase your "click rate" (percentage opened)
- Do's & Don'ts
- How to repurpose your content
- Make your content stand out
Please Note: Each delegate will leave the course with an action plan for the workplace