Every successful business depends on effective selling. Increased competition and high customer expectations make it challenging to secure new business and retain existing customers. In challenging markets the skill and professionalism of a business' salespeople is a critical success factor – it can differentiate you from your competitors.

This course is for people who are new to sales or with limited sales experience, or for those wanting a refresher to bring their selling skills up to date, sales people who have had no formal training on the subject before, sales people who need a refresher and need to get “back to basics” and refocus their time and effort and Client relationship/Account Managers.