Customer Retention Training Course
Onsite Training?
We can come to you - wherever you are with work- shops and training sessions tailored to your specific needs.
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The average business loses around 20% of its customers annually, simply by failing to attend to customer relationships. The cost is staggering, but few businesses truly understand the implications. Customer retention is on the minds of small and medium-sized businesses across the world. With rising customer acquisition costs, businesses need to innovate and assume a proactive role in retaining clients. Participants will learn how to plan, develop, execute and assess a profitable customer retention strategy with an optimum blend of online & offline marketing and customer service.
This course is aimed towards sales and marketing teams and customer service representatives looking to attract and compel existing customers, leading to repeat business and referrals.
Get Answers to Your Questions in the Customer Retention Course Brochure. The brochure contains: Course Format; Trainer Profiles; Previous Clients; Course Syllabus; Full 2018 Timetable & Course Fee.

Get the Customer Retention Course Brochure & 2018 Timetable Instantly
What's Inside the Brochure?- Full course outline
- Trainer profile & testimonials
- Fee and 2018 Timetable
Participants will leave the course:
- With a firm grasp on the true nature of customer loyalty
- With an understanding of the ways in which customers engage (or do not engage) with your brand
- Equipped to use analytical methods to evaluate customer retention and loyalty
- Ready to plan and target a customer contact strategy, pinpointing the ideal mix of online and offline communications and services
- With a plan to implement and measure a profitable customer retention strategy
What will you learn on this course?
- Understanding your Customer
Defining customer retention and ‘loyalty’; Understanding the customer journey and defining the customer DNA through research and data - Measuring Loyalty
Analytical methods to measure and evaluate customer retention and loyalty; Analysing the value, relevance and cost of loyalty schemes for optimum ROI - Planning your strategy
Planning contact strategies through the customer lifecycle; Workshop: planning contact strategies through the customer lifecycle - The importance of data
How to use data to customise/personalise website, contact centre and retail interactions - Customer retention – making it work in practice
Examples from B2C, B2B, Not-For-Profit and public sectors; Customer retention checklist and applying back in the real world
How does it Work?
Onsite Training is when we come to you to provide training on your premises or at a location of your choice. Not only will we run the course at a time and venue that suits you, we will also develop a unique programme particular to the developmental, cultural and business requirements of your company.
What's Involved?
Step 1 | After initial discussions, you meet with our training specialist. Here you both work together to design and sculpt a more comprehensive programme outline.
Step 2 | From this outline, a course is designed which addresses your exact needs. Sometimes this involves a completely new course designed from scratch, this depends on your needs.
Step 3 | Once you're happy with everything, the trainer will deliver the course at a venue of your choice on a date that suits.
Step 4 | Once complete, feedback will be gathered from delegates to ascertain the ‘true’ impact. And finally a report will be compiled for you outlining outcomes alongside your stated objectives.
Get a tailored training quote for your customer retention training today Get Your Quote

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Location | Date | Max Attendee | Registered (so far) |
Booking |
---|---|---|---|---|
Dublin | Training Centre | 25 March 2016 | 14 | 14 | Fully Booked |
Dublin | Training Centre | 10 June 2016 | 14 | 14 | Fully Booked |
Dublin | Training Centre | 14 November 2016 | 14 | 14 | Fully Booked |
