Assessment of Stakeholders
You may now have a list of stakeholders affected by your work. Some of these may have the power either to block that work or to advance it. Some may be interested in what you are doing, while others may not care, so you need to work out who you need to prioritise
You can map out your stakeholders, and classify them according to their power over your work and their interest in it, on a Power/Interest Grid
The position that you allocate to a stakeholder shows you the actions you need to take with them:
- High power, highly interested people: you must fully engage these people, and make the greatest efforts to satisfy them.
- High power, less interested people: put enough work in with these people to keep them satisfied, but not so much that they become bored with your message.
- Low power, highly interested people: adequately inform these people, and talk to them to ensure that no major issues are arising. People in this category can often be very helpful with the details of your project.
- Low power, less interested people: again, monitor these people, but don’t bore them with excessive communication.
Draw a “Post-It” for each and every single stakeholder. Even if that means 50 to 150 stakeholders. And “Rank” each according to 2 characteristics. (A) their “Power” on a scale of 1-10 and ( B) their “interest” on a scale of 1-10.
Your boss, for example, likely has high power and influence over your projects and high interest in them. Your family, however, may have a high interest in them, but won’t have power over them.
Next: Stage 3: Power-Interest Grid
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Stakeholder Management | Stage 3: Power-Interest Grid
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