Projects are dynamic and stakeholders make things interesting. At any given time, an individual may exert their influence and cause disruption to your project. Or perhaps a group may be struggling in terms of their attitude towards the project. And let’s not forget outside organizations who may be impacted by our project.
How do we keep up with all these moving parts? The stakeholder register. A little time spent identifying, evaluating, and capturing stakeholder interest and concerns can pay big dividends. The register is particularly helpful when managing large projects and projects that are moving at a fast pace.
What should we include in the stakeholder register? Registers may include but not be limited to:
- Stakeholder Name
- Title
- Power: Is their power low or high?
- Influence: Is their influence low or high?
- Current engagement level: Are stakeholders unaware, resistant, neutral, supportive, or leading?
- Desired engagement level: What engagement level do you want for each stakeholder—unaware, resistant, neutral, supportive, or leading?
- Interests: What are their interest and needs?
- Concerns: What are their concerns?
In Project Communication Management, the Project Manager is responsible for communicating matters related to the project to all stakeholders listed on the register, based on the Project Communication Plan. Namely Push Communication and Pull Communication.
Push Communication:
Uni-directional communication sent from sender to receiver.
- Push Communication is recommended if the project manager just want to disseminate information without any needs to obtain immediate feedback from recipient.
- The message/information conveyed through push communication is usually in written form and should not be urgent nor sensitive/classified.
Examples of Push Communication
- Letters
- Memos
- Emails
- Reports
- Voice mails
Pull Communication:
Uni-directional communication by providing all related stakeholders access to certain information.
- All related stakeholders can gain access to (pull) the information provided anytime they need/want.
- Pull Communication is only suitable for information dissemination that is not urgent nor critical — if the intended recipients do not read the information, little or no effect on the project would result.
Examples of Pull Communication:
- Database
- Social Media
- Bulletin board (e-bulletin board)
- Dashboard
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Stakeholder Management | Stage 3: Power-Interest Grid
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