With the constant increase of internet users across the globe, the number of online-based/ web-based industries is increasing at a great speed. This calls for the need for Digital Marketing. Technology, well again continues to drive business in the 21st century and mastery of Digital Marketing techniques is a must known pre-requisite. Well, you are aware of the term Digital Marketing as a medium to promote your product and your business.
Top 10 reasons to learn Digital Marketing
1. The growth rates of Digital Markets are increasing
Digital Marketing is a rapidly evolving technology and statistics also reveal that this field will experience a rapid increase in job opportunities. It is expected to reach approximately 1,50,000 jobs by the end of 2020. Since the 1990s, till date, Digital Marketing has taken up close to half of the livelihood and the technology trends.
2. Has a wide variety of career opportunities
Digital Marketing gives you a huge scope and a multitude of job options right in front of you. Unlike other fields, Digital Marketing has a lot of opportunities. Not only in terms of jobs but also, one can earn as a freelancer Digital Marketer and make an awesome amount of money. Digital Marketing is evolving and hence creating a lot of opportunities for freshers and experienced professionals.
3. Easy to start a new creative business project
You can easily create your own project by making use of the very commonly used platforms such as YouTube, blog creation and affiliate marketing. These are part of Digital Marketing.
Once you understand how this works, you’ll know where to put in more effort, which marketing channel you should prefer to reach your target audience and so on. In addition to this, you’ll also have enough knowledge about optimizing your blog and the marketing channel of your choice, so your audience can find you.
4. Easy to generate leads from the digital sales funnel
Social media platforms like Facebook, Instagram, LinkedIn, all so many more are responsible for driving good traffic onto your website. These applications even help in advertising your product.
When a user lands on your website, many tend to browse more than the web page you land them on. Once they click out of the page you land them on, you probably lost this potential customer lead that you could have, to follow up on.
5. Easy to drive traffic to your website from Digital Markets
Once you shift your focus to Digital Marketing, there’s no turning back. The reason being, having a website and letting the audience know about your product/service is a tedious task and with Digital Marketing, this is made easy! Digital Marketing plays a vital role in generating good traffic to your site.
6. Digital Skills Gap
There is an enormous demand for people with digital skills, especially the soft skills for those under the income bracket. So, sticking with ongoing scope in this area, even if you’re not a complete techie, you’ll have a look at the foreseeable future of Digital Marketing.
The skills gap actually refers to the difference between the skills required for a job and the skills a person actually possesses. The skills gap is responsible for not being able to perform a complete job. So, by using Digital Marketing, you can up-skill your knowledge about trending technologies.
7. Versatility
Once you master the top skills for the role of Digital marketer, you’ll have a lot of exposure to a broad set of skills. This make it easy to change your focus later if you decide to switch to a different specialization. The actual fact is, if you choose a career path or specialization in the field of Digital Marketing and decide to pivot later, you’re likely to need a little training in order to make the switch.
Also, you could work under any specific domain of digital marketing. This can keep your skills sharp and your work interesting. In this sense, you can upgrade existing skills while still learning new ones but still stay in the same field. In this field, there are plenty of choices and ongoing learning opportunities, where different skills fit together in different ways.
8. Digital Marketing is evolving
Digital Marketing is one such field where you’ll find something new to learn and follow. You’ll find it interesting and gives you the freedom to be more creative in terms of creating a Marketing plan. It is going to help whether you’re taking the lead on these initiatives or not.
Since there are a variety of specialists working in a given agency, you’ll likely be working alongside professionals with a variety of backgrounds and new strategies.
9. Helps you stay ahead of your competitors
Adapting Digital Marketing to your organization is a must. By doing this, it lets you know your own company and also your prospect’s interest. Even though you make good content and beautifully design your website, you might still end up not getting enough leads. This might be because you don’t know about the current market trends.
Unless you are up to date with the current market trends and try to adapt them to your company, you’ll have a rough time planning your strategy. So, Digital Marketing is one such way through which you can always be one step ahead of your competitors.
Source: edureka
