If you are a small business owner and planning to use Twitter for your business, then you would definitely be struggling with these questions:
- Is Twitter useful for your small business?
- What are the goals of Twitter marketing?
- Why use Twitter? How Twitter can help a small business?
- What are the reasons to use Twitter for your small business?
- How to use Twitter for marketing your business?
Is Twitter useful for small businesses?
With more than 300 million active users, it is an excellent platform for businesses to reach & get connected with the new audience. And, over time, small businesses have realized the power of this platform. It is an excellent platform for small business to communicate with their fans & customers effectively. Small businesses have been using Twitter to grow their business. Another reason that encourages small businesses to promote their product or service on Twitter is that it costs very little to promote a product on this platform. Therefore, small businesses should definitely explore twitter to promote their products.
What are the goals of Twitter marketing?
Before proceeding ahead with marketing your small business on Twitter, you must decide what are the goals that you want to achieve from promoting your business on Twitter. The common Twitter goals are:
- Generating leads & sales
- Increasing Brand Awareness
- Building a better Customer Support channel
- Creating a positive opinion
- Building community
Determining Twitter marketing goal for your small business would help you evaluate your performance on this platform. So, it is immensely essential to set your goals to decide how and why to use Twitter for your business.
How can Twitter help small businesses?
Here are a few points that emphasize why Twitter is important for small business marketing.
Connect to Customers
Twitter is growing rapidly. Every day, the size of the Twitter audience is growing. It provides an excellent opportunity for small businesses to look for potential customers. Not just, it offers them the chance to find new customers but also connect with the existing customers and interact with them to discover the image of their brand in existing customers and resolve their customer's problem.
Increase Brand Awareness
Being a small business owner, it becomes essential for you to build brand awareness. Twitter allows you to connect with new users with its promotional ads. You can select demographic and run ads to reach out to the new audience.
Build a Customer Support Channel
You can use Twitter to monitor what people are talking about your brand online and in case if you come across negative reactions or comments from customers, you can resolve it quickly to not let the situation go out of your hands. Moreover, you can also interact with your customers to discover what they expect or think about your product that would help you to develop a better social media marketing strategy and provide inputs to improve your product or services.
Source: StatusBrew
