With social media platforms, and Facebook in particular, moving at an astonishing rate, the need to keep abreast of changes both from an algorithmic and technical perspective are a constant requirement for agency staff and in-house Facebook Page admin managers.

What was previously the perfect acquisition and engagement piece is now considered outdated or gauche and may even be penalised by the ever evolving Edgerank algorithm. Understanding what’s “working” RIGHT NOW is essential – and that changes so frequently that our slide decks are substantially updated each time we present this course.