Social Selling isn’t teaching your sales teams to use Twitter, LinkedIn and Facebook. Yes, those platforms play a role in Social Selling, but simply knowing how to use them doesn’t constitute true Social Selling. Social Selling is a fundamentally different approach, process and style of prospecting, nurturing and closing sales.

More importantly, creating an exceptionally effective Social Selling program doesn’t just involved retraining your sales team. No, your marketing team must rethink their approach to content creation and dissemination. And finally, both the sales and marketing teams must learn how to work together in a truly integrated manner that allows both teams to fully support the success of the other.