Websites, social media, e-newsletters and blogs are now the main place we communicate with clients, secure new customers, and raise our credibility. But the web’s high-speed environment makes its readers quick to judge, time-short and purpose-driven.

This course will teach you the essentials of writing for such readers – to make more of your content read and noticed, influence your target readers, and bring returns on investment. The course uses research evidence, case studies and practical exercises to demonstrate the essentials of writing for the web – helping delegates improve their website’s structure and layout, influence and impact.